Who We Are
Get to know the team eager to help you achieve financial independence.
Our Story
Through trials and tribulations that included an enlightening period working out of a motorhome as an insurance professional, Marty Guzman learned the ins and outs of the financial industry. All the miles he traveled made him appreciate the roots and values treasured by Americans. By 2001, he had ample inspiration to establish his own practice: Independent Wealth Management & Insurance Services.
Marty Guzman, CEP® President and Founder of Independent Wealth Management & Insurance Services, Investment Adviser Representative
Marty has experience in helping retirees and pre-retirees plan for the most important and exciting time of their lives: retirement. Since 1994, Marty has provided practical, personalized guidance based on good judgment and conservative financial principles.
Marty’s strategies are designed to help you work toward your financial independence. This includes helping protect a portion of your assets from market volatility, increasing retirement income and addressing the costs of long-term care, including nursing home costs. His approach utilizes a number of insurance and investment products to help you pursue your financial goals.
Marty is an Investment Adviser Representative, has passed his Series 65 securities exam, and is a licensed insurance professional in Arizona, California, Nevada, New Mexico, Missouri, Texas and Washington, as well as several other states. Marty is also a member of the National Institute of Certified Estate Planners (NICEP). He is committed to working hard to earn your trust and make sure you’re comfortable every step of the way.
Marty is married to his beautiful wife, Kedrin, and together, they have three sons: Lincoln, Baylor and Brody.
Reini Elias Partner, Vice President and Licensed Insurance Professional
Since joining Independent Wealth Management & Insurance Services, Reini has worn several hats. As her clients and teammates can attest, though, one role has been consistent: her status as heart and soul of the practice.
Reini is a financial professional who can offer insurance products and services. She shines at explaining complex concepts to clients in plain terms and providing an extraordinary customer experience. Her first industry experience came helping policyholders understand their benefits and negotiating contracts for physicians. In 2006, Reini jumped at the chance to work alongside Marty Guzman at a small business that's goal is to help change people's lives through strategic planning.
A Michigan native, Reini has called Peoria home for nearly 40 years. She is married to her first boyfriend, David, and has three adult children — Jordyn, Edwin and Reese — and one granddaughter named Tinley. When she’s not helping clients, Reini enjoys golfing, spending time in her home’s wine room and practicing horticulture — she loves to pot cacti and other plants and gift them to anyone and everyone.
Meet
Amber Choongphol, Director of Operations
As Director of Operations at Independent Wealth Management, Amber Choongphol brings a dynamic combination of strategic leadership, operational excellence, and heartfelt commitment to client success. She plays a critical role in overseeing the firm’s day-to-day operations, ensuring that every client interaction and internal process reflects the company’s core values of integrity, service, and innovation.
Amber’s career journey began in administration, but her passion for financial services quickly led her to pursue deeper involvement in the industry. Motivated by her desire to make a meaningful impact, she earned her Arizona Life Insurance License and has since dedicated herself to helping clients achieve brighter financial futures.
In her operations role, Amber draws on her background in marketing and client engagement to drive initiatives that enhance the client experience. She is instrumental in optimizing workflows, streamlining service delivery, and fostering a collaborative team culture. Whether she is designing impactful client service processes, launching innovative client appreciation events, or mentoring team members, Amber’s leadership reflects her energy, creativity, and dedication.
Beyond operations, Amber is known for creating memorable experiences for the Independent Wealth Management community. She continues to champion events—ranging from informational seminars to meaningful social gatherings—that build lasting connections and empower clients to enjoy the retirement lifestyle they’ve worked hard to achieve.
Outside the office, Amber is a dedicated wife and mom. She and her husband, Brian, are raising three wonderful children—Bella, Miles, and Cade. Whether she’s keeping up with her toddlers, chauffeuring her teenager, or planning the next family adventure, Amber embraces life’s chaos with joy and gratitude.
Meet
Reese Reyes, Operations Assistant
Reese Reyes joined our wealth management firm in 2023 and currently serves as our Operations Assistant. In this role, she assists with various day-to-day tasks in the office, including processing applications, ensuring smooth operations, and supporting our team’s efficiency. Reese is also pursuing a nursing degree, demonstrating her commitment to helping others both in her professional and academic endeavors. Her dedication and multitasking skills make her a valuable asset to our firm.